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‘A’ is for Alphabet, and ‘G’ is for Google. Alphabet is the multinational technology conglomerate holding company behind the world’s most popular search engine, Google. It is one of the Big Five American information technology companies, alongside Amazon, Apple, Meta Platforms and Microsoft.

They have 90% market share in the search engine space. Almost 7 billion searches were processed on Google every day in 2021. Currently, there are close to 8.5 billion searches registered each day, making it the most visited website on the planet.

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The bulk of the company’s revenue is generated through advertising, where companies pay for their adverts to come up at the top of Google searches.

Alphabet has used this success with Google to move into other areas. They have accumulated $120 billion in cash which they use to look for acquisitions and have done over 200 since Google began in 1998. Most of these companies are not well known, but they only need to get a few of them right to drive growth.

About the Author

Cobus Du Preez
Head, Marketing and CX, Sasfin Wealth