Youth Day Campaign 2025

“The youth of today are not just the leaders of tomorrow; they’re the disruptors of right now.” – World Economic Forum

A new generation, A new mindset

We’re not just stepping into the world of finance; we’re shaking it up. Young innovators are bringing fresh eyes, bold thinking, and a fearless embrace of technology into a space that has long been dominated by traditional ways of doing things. It’s no longer about following the playbook. It’s about rewriting it.

From using intuitive apps to streamline investing, to embracing digital platforms that make financial planning simpler and more affordable; think EasyEquities, direct Satrix investments, or DocuSign for seamless client onboarding. This generation is doing finance differently, and it's working. We’re seeing accessibility rise, knowledge spread, and barriers break.

It’s not just about returns, it’s about meaning

Financial decisions are no longer driven by performance alone. Today’s young investors want to know their money is doing good, not just doing well. That’s why Environmental, Social and Governance (ESG) investing, once a niche concept, has become a central strategy in modern portfolios (BlackRock, 2021). It’s not a trend. It’s a shift in mindset. Money with purpose is the new norm.

Tech-savvy, yet people-focused

Yes, we’re building portfolios from our phones. Yes, we’re experimenting with robo-advisers and fictional investing platforms to learn the ropes and test the waters. But let’s be honest, tech hasn’t replaced trust.

There’s still a strong need for face-to-face conversations with financial advisers who understand the goals, fears, and dreams behind every decision. The DIY investor doesn’t mean doing it alone. It's about doing it smarter, with the right guidance at the right time (Accenture, 2021).

Redefining the client experience

Gone are the days when client service meant once-a-year statements and lengthy hold music. Now, it’s about real-time advice, intuitive chatbots, and personalised experiences that go beyond transactions. With tools like real-time analytics and AI-driven insights, young professionals are building client experiences that are relational, not just transactional. The result? Greater trust, stronger loyalty, and a new standard for service (Deloitte, 2020).

Finance for all, not just a few

One of the most powerful shifts driven by youth-led innovation is inclusivity. Communities are forming around finance, online spaces where people are learning together, sharing experiences, and building collective confidence.

This movement is helping make finance feel less elite, more accessible and that’s game-changing (World Economic Forum, 2022). Whether it's through social platforms, gamified learning, or peer-driven advice, the walls around the industry are coming down.

Looking ahead: bold, brave, and human

The financial world is at a crossroads. While tradition has its place, it’s the young, curious, and courageous who are steering us forward.

By embracing AI, sustainability, and meaningful client relationships, the next generation is proving that the future of finance isn’t just about returns or platforms; it’s about people, and those who understand that will shape an industry that thrives not only in numbers, but in impact.

Sources:

  • Accenture (2021) The Future of Advice: Redefining the Role of Financial Advisors in a Digital Age. [Online] Available at: https://www.accenture.com [Accessed 10 June 2025].
  • BlackRock (2021) Sustainable Investing: Reshaping Finance. [Online] Available at: https://www.blackrock.com [Accessed 10 June 2025].
  • Deloitte (2020) The Future of Customer Experience in Financial Services. [Online] Available at: https://www2.deloitte.com [Accessed 10 June 2025].
  • PwC (2020) Millennials & Financial Services: The Uncovered Opportunity. [Online] Available at: https://www.pwc.com [Accessed 10 June 2025].
  • World Economic Forum (2022) Youth and the Future of Finance: Innovation, Inclusion and Impact. [Online] Available at: https://www.weforum.org [Accessed 10 June 2025].

About the Author

Image of Roxanne van Wyngaard
Roxanne van Wyngaard
Wealth Advisor Assistant, Sasfin Wealth

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