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Sasfin Wealth announced that, as of March 2026, it will become Otto1890. The name proudly honours founder Otto Pollak and the year he became one of the pioneering members of the Johannesburg Stock Exchange. It reflects over a century of steadfast commitment to creating lasting value for clients and signals a business built for what’s next.

The Sasfin Wealth journey over the past 18 months has closely aligned with the Sasfin Group’s strategic reset. With the completion of its banking business exit, the Group is now in the process of relinquishing its banking licence as it transitions into an investment-holding company.  This has empowered the Wealth business to define its future with greater clarity and focus as a standalone investment specialist.


Commenting on this milestone, Sasfin Wealth CEO Erol Zeki said, “This is an important moment for us as we set ourselves up for continued growth. Over a number of years, we have operated with a high degree of independence, with our own board, management team, and support services. Wealth no longer describes what we do. We are an integrated global investment specialist, enabling our clients to achieve their investment objectives. With over R100 billion in assets, we have a position of real scale in the South African investment landscape.”

The business has healthy income and earnings streams, strong growth prospects, and is suitably poised to deliver sustainable value to clients and stakeholders.

Zeki concludes, “While our name is changing, our commitment to our stakeholders remains steadfast. Over 20% of our team have been with us for more than 15 years. They’ve guided clients through every market cycle, challenge, and evolution, and have been integral in shaping what comes next. For all of us, investing is personal.”

In the meantime, we invite you to explore the following:

  • www.otto1890.com
  • The recording of our live broadcast revealing the new name.
  • A short video that shares the story behind our transformation to Otto1890 and the legacy that inspires our future.

We look forward to you joining us in this exciting journey of becoming Otto1890.

About the Author

Image of Cobus du Preez
Cobus du Preez
Head: Marketing, Sasfin Wealth

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