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“Just do it” must be one of the most well-known slogans in the world. It belongs to Nike, an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. 

Nike understands the power of influence, which is evident in their sponsorship of influential athletes. It is a winning formula – admired athletes sponsored by Nike inspire generations to be like them…which in return promote the products of this billion-dollar corporation.

Nike has reinvented themselves the last few years to benefit from changes in consumer behaviour and lifestyle trends. Watch our Nike Stock Story by Andrew Padoa where he explains the opportunities for Nike and why we include this stock in the Sasfin Global Equity Fund.

To find out more click here to contact Andrew Padoa.

About the Author

Cobus Du Preez
Head, Marketing and CX, Sasfin Wealth

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