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LVMH pursues a vision of a refined “art de vivre” – which translates to "the art of living" - the knowledge of how to enjoy life, or the practice of it.

Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French high-end luxury fashion house and company founded in 1854 by Louis Vuitton. Louis Vuitton became part of LVMH in 1987 when the conglomerate was created. Moët et Chandon and Hennessy, leading manufacturers of champagne and cognac, merged respectively with Louis Vuitton to form this luxury goods conglomerate.

It is the only group present in all five major sectors of the luxury market:  Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewellery and Selective Retailing. These include its namesake, Louis Vuitton, as well as many other well-known brands including Tag Heuer, Christian Dior, Givenchy, Moët et Chandon and Hennessy. LVMH currently employs over 150,000 people across the world and reported sales of 64.2 billion euros in 2021. Some of the brands have survived global depressions and world wars, and somehow Louis Vuitton increases their market share every time there is a crisis.

Watch our Louis Vuitton Stock Story by Andrew Padoa where he unpacks the generational mindset of this company, and why we believe that there are attractive growth opportunities for decades to come.

To find out more click here to contact Andrew Padoa.

About the Author

Cobus Du Preez
Head of Marketing, Sasfin Wealth

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