Liesel Pienaar and Dermaine maximizing growth with a smart cash investment strategy

Putting surplus cash to work through the right combination of cash investment products can generate returns while still providing access to funds, a smart approach increasingly being adopted by organisations including NGOs, pension funds, medical aids, and insurance companies intent on maximising opportunities for growth.

It is no surprise that leaders have heightened their focus on ensuring that their cashflow is optimised, with so many businesses grappling with the challenges of high interest rates, inflation, volatile petrol prices and the effects of the unstable electricity supply.

Decision making units within businesses that actively and strategically manage their cashflow often seek a bespoke, holistic solution tailored by specialist solution-oriented partners that look beyond just rate-of-return to grow their money.

“It’s at times like these that cashflow management is more important than ever, and surplus cash offers great opportunities for growth,” says Liesl Pienaar, Head, Deposit and Savings Products at Sasfin.

“We’re motivated daily by the tremendous courage of South Africa’s business leaders and entrepreneurs – and we know that finding ways to maximise their investment and savings yield will mean that they can focus on running and growing their business,” she adds.

"An effective cash optimisation strategy utilises a combination of products over different time periods designed to achieve specific objectives."

Optimal cashflow management can be achieved through a combination of call, fixed, and notice deposit products designed to be flexible around the cadence of a business’s operations. For example, a daily call account is a smart place to keep daily deposits, while a notice account is a great place to save for planned longer term expenses. At the same time, money needs to be accrued for twice-yearly tax payments and annual bonuses for staff – and it makes sense to have this money working for the business until it needs to be paid out.

“Every business is unique and deserves the individual attention of a banking partner that takes the time to understand its ebbs and flows, its challenges and strengths, and who develops a solution for their clients as if the money was their own,” says Demaine Arendorff, Senior Manager, Deposits and Savings Products at Sasfin.

“Benefiting from a personalised approach that goes beyond the transaction and focuses on solutions, means that business owners can optimise their returns while still being able to access the funds they need for regular operations, and for any unforeseen needs too,” he adds.

A fresh approach to a cash investment strategy opens the door to new possibilities and enables businesses to achieve growth through different economic seasons, by drawing on a variety of products that work in unison. We are eager to be the dedicated partner in your corner, ready to guide decision-making to ensure that you not only weather current economic conditions, but skilfully navigate them to your advantage. Please feel free to contact us for a no obligation meeting to discuss your cash flow requirements.

About the Author

Elisheva Gilbert
Chief Marketing Officer, Sasfin Holdings Limited

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