The purpose of marketing is not to make noise, it is to communicate.
This is a key point to keep in mind when you are planning to market your business.
It is not necessary to spend huge amounts of money on marketing initiatives that reach a wide audience, instead take the time to think about who you want to talk to and for what reason. How will you speak to the people you want to attract to your product or solution? It’s about getting the right messaging to the right people. This is called targeted marketing or communications.
Tips for targeting your audience:
Getting to know your audience will increase the effectiveness of your marketing activities and it is possible to do it without spending a fortune.
My advice is to use the free platforms out there, such as Survey Monkey, Google Forms or even LinkedIn. All of these allow you to ask questions to your existing and potential customers so that you can gain a better understanding of their needs, opinions and perspectives.
Get creative with different ways to engage people, attract customers and source information at the same time!