Danny Figuerito believes that when you find your purpose and can truly appreciate life, work becomes fun.
Pre-Covid, that passion helped Danny to build one of the biggest festival curation and brand activation agencies in South Africa, Connect Entertainment. And, like many businesses in the entertainment industry, it was taken away overnight when the pandemic hit.
But even after the seemingly worst has happened, Danny remains positive – and he’s spreading the love.
Africa My Playground is a program that Danny and his team have developed over the past 14 months in response to the fact that the entertainment and tourism industries in South Africa were some of the hardest hit by the pandemic.
“As a team, we thought to ourselves, how could we carry on as an entertainment agency, but at the same time help the tourism sector,” explains Danny.
And this is what they came up with. An online concert that is broadcast to the world, showcasing South Africa’s beautiful landscapes and incredible artists.
The business’s core value is showcasing what South Africa is to the rest of the world.
Focusing on the positive
During a time when we are flooded with negative social media and bad news, Danny is choosing not to focus on the devastating impact of Covid-19, but on what he can do to bring more beauty into the world instead.
One of the key areas that Africa My Playground wants to address is the fact that world-renowned artists are adrift at the moment. They don’t know what to do, where to go or how to adapt to current circumstances. This platform and the 9-part series that Danny and his team are creating gives them a beautiful, unique and local way to reach global audiences.
Here are Danny’s top lessons in positivity:
Here’s how you can support Africa My Playground and the artists featured in the concert series:
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