Down to business

The wrap up video in our series with SME Africa aimed at helping SMEs during lockdown.

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To wrap up our video series aimed at helping SMEs during the difficulties facing both entrepreneurs and their employees during Covid-19, we invited Marnus Broodryk to interview Michael Sassoon and Elisheva Gilbert and ask about their personal experiences and lessons from lockdown in South Africa and globally. The discussion ranged from managing cashflow and the changing role of leadership in a crisis, to appropriate marketing and how to approach the use of digital technology. All three guests also share their expectations for SMEs for the next 12 to 24 months in South Africa.

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